Friday, 17 July 2020

SMART - GOAL SETTING


Goals Setting is essential to living a life with purpose and meaning. Goals give our lives direction and focus and help us stay motivated over the long term.
Nearly everything in life revolves around goals -- they encompass all of our plans for the future, all of our hopes, dreams and visions for what we want in life. And yet we often fail to reach our goals. That’s because we’re all human and can be easily distracted.
So what does it take to achieve a goal and see it become reality? Here are the 16 actions you can start taking today to ensure you achieve all the goals on your bucket list.

1. Consider your overarching goals.

Perhaps the most important question to ask yourself before you take on a new goal is: What do you want your life to look like, and does this goal fit in with that vision?
Goal setting should be part of your life’s journey -- it should be relevant and meaningful to you. Things to consider: How do you want to spend your waking hours? What excites you in life? What areas do you want to spend time learning more about? And what type of people do you want to hang out with?

2. Get it all down on paper.

Writing your goals down forces you to crystalize what exactly you hope to accomplish. This simple act has a way of making your goal stick in your mind and gets your brain working on the details of making it happen. One study found that you are 42 per cent more likely to achieve your goals if you write them down.

3. Brainstorm what needs to happen.

You know what you want to accomplish; now you should begin strategizing what needs to happen to reach that vision. You’ll need to do some brainstorming to identify the main steps and tasks you need to accomplish along the way. Are there certain steps you need to prioritize? Are there any time-sensitive tasks that must be achieved in a certain order? Start determining what needs to happen when.

4. Come up with an action plan.

An action plan is the road map you can follow that will get you to your goal. This will help ensure you don’t miss any important steps. Think of this as creating mini-goals, breaking bigger objectives into smaller steps, until you have “bite-sized” chunks. By doing this, your goal will seem less daunting and more attainable. Be specific about what you want to achieve each step of the way.

5. Make it measurable.

Along with your action plan, you need to set benchmarks for yourself in order to ensure that each step you accomplish is steadily building up to your bigger vision. You’ll need to set milestones and make each mini-goal measurable, so you know if you’re getting off track.
This means setting deadlines that are reasonable but also keep you moving forward. What is your target timeframe for completing the overall goal? Work backwards from that and start setting target dates, which may be weeks, months or years from now.

6. Take action!

There is no time like the present. You’ve got to start somewhere, so dig deep, find your courage and go for it. Your goals will never happen if you don’t take action. It may seem scary to take that first leap. Maybe you’re still working on the details or are worried you’re not ready. Jump in, and you’ll start figuring it out as you go.

7. Consider your talents and expertise.

Think about what it’s going to take to accomplish each of the tasks that make up your larger goal. This includes taking a hard look at your strengths and weaknesses. Do you have the skills and expertise necessary to accomplish all the steps?
Are their areas you’ll need to strengthen, or should you consider seeking help with some tasks? What areas are you most passionate about and which steps are your talents and abilities best suited to accomplish?

8. Delegate less important tasks.

If you have a big, far-reaching goal or dream, you're probably going to need help getting there. It’s important to build a complementary team and surround yourself with supportive people to help you reach your goals.
Do you have helpers or employees you can hand off tasks to? What about hiring a freelancer? Focus as much as you can on the areas where your abilities are the strongest, and find ways to delegate or seek help in those areas you are weakest in.

9. Build a success mindset.

Success in reaching your goals is often determined by mindset. A positive mindset is a “success mindset,” meaning you’re confident in yourself but also able to learn from mistakes.
Developing a positive mindset is paramount to surviving the ups and downs you’ll encounter along the way. It’s easy to get fed up and feel discouraged. A positive mindset helps you find the silver linings in the storm clouds and enables you to visualize your goal so you can “see” yourself achieving your dreams.

10. Hold yourself accountable.

This is the part where you adult up, defining your responsibilities and making it clear to yourself (and anyone else who is on this venture with you) what your responsibilities are for achieving this dream.
A great way to hold yourself accountable is to share your goals with others -- so if you aren’t making steady progress, you’ll have to fess up. The idea is to take ownership of what you’re doing and keep yourself motivated to continue.

11. Find your inner motivation.

Keep your motivation high by setting goals that are attainable and relevant to you and your life. Making sure your goals are meaningful, realistic and timely will help you stay encouraged and give you an incentive to press forward. The best goals are those that connect with your intrinsic motivation; in other words, they are things you feel internally compelled to pursue.

12. Harness your inner worker bee.

Achieving any goal will require you to hone good habits and follow through on your responsibilities. Success doesn’t happen overnight -- it’s about making it happen, day in and day out. Developing good habits and learning techniques for being productive will help you stick to your plan.
Healthy habits, like getting enough sleep, eating well and taking care of yourself, will give you the energy and stamina you need. Productivity habits, like learning to prioritize tasks, work efficiently and stay focused, will make it much easier to reach your goals.

13. Seek feedback.

Feedback is critical to improving your performance and increasing your ability to achieve your goals. You have one perspective, but those around you may have another. Ask for advice from those you respect and trust.
Seek out constructive criticism and listen to what others are saying -- the good and the bad. Feedback is the cheapest and most powerful way to gauge how other people perceive how you’re doing. It’s an important tool to assess how well you’re meeting the standards you set.

14. Evaluate how the plan is working.

As you begin moving forward with your goals, take time to track how things are going -- is the plan working? Are you able to meet the deadlines and milestones you’ve set for yourself? Periodically reevaluate your goals, look to see where you’re lagging behind and start making adjustments accordingly.

15. Reset your goals if necessary.

Remember that change is part of life, and that means you need to be flexible. You may require an alternative plan if things aren’t adding up the way they should. Don’t become so focused on your goals that you forget what your larger vision is. Is it time to make some sweeping changes and alter your course? If so, better to do it sooner rather than later.

16. Take a moment to reward yourself.

It’s important to celebrate your successes each step of the way. Remember, this is about the journey as much as it is about the end goal. If all you do is fret about the future, you’ll surely hit burnout before you hit success.
Give yourself a pat on the back for all those little wins -- they add up. And when you reach a major milestone, take time to acknowledge it. This reinforces that what you’re doing is exciting and important, and gives you a chance to recognize those who have helped you along the way. Plus, celebrating your accomplishments will help keep you motivated and focused so you can keep going.

Saturday, 4 July 2020

EASY STEPS TO BUILDING YOUR PERSONAL BRAND


Whether you’re searching for a better job, looking for a promotion, considering changing careers or growing your network, building a personal brand can help you reach your goals. As marketers, we often market services and products but forget that we also need to market ourselves! Follow these seven steps to get started.


Step One: Determine & Prioritize Your Values and Passions

Values are the things that you believe are important in the way you live and work. They are at the core of who you are as a person and determine your priorities. Some examples of values include friends, family, honesty, community, ambition, etc. When faced with difficult decisions, you typically rely on your deepest-held values.
Values are important for business, especially during a job search. If a candidate’s values match that of a company’s, they are more likely to be hired. Prioritizing your values will help you begin to determine the vision of your personal brand.
Passions are the ways you enjoy spending your time. Generally, these are different from your values, though they may sometimes overlap. To build your personal brand, you must first identify your passions - both personal and professional. Professional passions might include technology, automation and design, while personal passions might include kayaking, family, and golfing.
Values and passions help you determine where you want to be in two, five or even twenty-five years, including your ideal career path. If the passions and values above were attributed to a person, he would most likely perform well in an email marketing role involving design and automation, though he would need to live in an area that provided him plenty of opportunities for outdoor activities.

Step Two: Define Your Key Traits

What helps you stand out from the crowd? These elements are your unique traits, and they help shape your personal identity. The Big Five Personality Traits are identified as :
  1. Openness to experience
  2. Conscientiousness
  3. Extraversion
  4. Agreeableness
  5. Neuroticism
Each of these traits is assessed on a scale, and where you fall on the scale defines your unique personality. You can take a free test to determine yours. This test should give you some insights about how agreeable, extroverted, open-minded, etc. you are and help you cultivate your personal brand. Of course, these traits don’t have to be permanent; if you don’t like your results, you can take steps you can take to move along the scale in one direction or another. or example, if you’re closed-minded, you could try new things at work and in your personal life. Conversely, you aren’t likely to have much luck changing key traits such as extrovert and introvert characteristics.
Need more insights on determining who you are today? Ask your friends and family for their honest opinions. Start by asking them to give you three adjectives they’d use to describe you.
Once you have your key traits, you can create your our personal brand statement: Envision your best self when crafting this.
To help you get started writing your statement, use this fill-in-the-blanks template from Dummies.comNote: Use this as a starting point, but feel free to edit it to meet your needs.
I use my ___________ and ___________ for ___________.
Known for ___________, I ___________.
Using ___________ (key trait), I ___________, by providing ___________.
Through my ___________, I ___________, when I serve ___________.

Step Three: Develop Your Personal Image

Once you know your values, passions and personality traits, it’s time to start showcasing them! Here are some ways that you can get started:
  1. Have professional headshots taken and use them on Linkedin, in your company profile, etc.
  2. Cultivate an email signature that’s unique to you. (Use your personal email if you can’t edit the email signature you use for your company). Include all of your contact information, your signature, your social media icons, your company and your website.
  3. Build credibility with content. Use your personal blog, Linkedin profile or publishing tools like Medium to get your message out on topics you are knowledgeable about.
  4. Dress the part! Stay prepared for networking events and big meetings by keeping a fresh blazer and pants or skirt pressed and ready to go.

Step Four: Define Your Target Audience

It’s impossible to make everyone like you, so why would you try to appeal to everyone when building your personal brand? Defining a target audience is important for organizations, and it’s also important for individuals. Think about when you were younger and you made sure to get requests approved from your parents when they were in a good mood. This basic example teaches an important lesson; it’s best to invest your time and energy into an audience that is more likely to give you your desired outcome.
Your Target Audience Includes:
1. The Person Who Will Pay You: This person is typically a boss, investor or client. This person is in charge of the next step of your career. Create a description of this person (whether real or fabricated) and include as many details about them as you can. Then identify this person’s personal and professional motivations. When you understand his/her motivations, it can help you better understand how she can help you meet your own goals and even how you can help her meet hers!
Perhaps your boss would like to be the Chief Marketing Officer and spend more time with her family. You can help free up some of her time by taking on additional projects or streamlining processes. Then she’ll be happy to help you in return! Set up a meeting to outline your goals and talk about specific timelines and to-do items to achieve them.
2. The Person Who Influences the Person Who Pays You: Make it easy for your boss/client, etc. to put in a good word for you with her superior or direct influencer. Outline your current achievements and clearly outline your goals in a presentable format. Showcase how you’ve gone above and beyond in your current position.
3. Your SupportersWho are your messages meant for? Who will benefit most from consuming them and provide you with what you're asking for? That’s your target audience of supporters. If you’re aiming to achieve a new job or promotion, your supporters could also be your peers that will help you get where you want to go by providing excellent recommendations.

Step Five: Build Your Online Presence

From Twitter to podcasts, blogs to Facebook, to establish your personal brand, you must get your voice out there. First, you must secure URLs, social usernames, etc. that is the best fit for your brand before someone else does! This includes both your personal website and any social networks you choose to join.
Tools like knowem and NameChk can help you check availability across hundreds of social communities. If your preferred name has already been chosen, try using dashes, underscores or numbers to find one that best fits your brand.
Linkedin is one of the best places to start getting socially if you’re interested in improving your job standing or looking for clients then LinkedIn is the best place to start. Twitter, Facebook and Instagram are the other major networks you’ll want to take a look at. Secure your username here and start building your profiles on the network(s) that will best fit and help further your personal brand.
In addition, ensure your personal website showcases your best attributes and/or work. If you’re a writer or designer, establish a portfolio. If you’re a speaker, start a podcast or film yourself speaking at a conference.

Step Six: Start Blogging!

Many marketers consider blogging to be the best way to build a business, but they can also be influential when building a personal brand. Once you have your website, Use The Complete Guide To Building Your Blog Audience to get started with blogging. Once you have followers, you’re well on your way to establishing a lasting personal brand.
Some of the best strategies for gaining followers include:
  • Writing about influencers and getting them to share your posts
  • Using social sharing buttons on your blog
  • Joining the right online communities
  • Syndicating your content
  • Repurposing your content
Once you’ve established an audience, make sure to post on a regular basis, follow SEO best practices and continue to cater to your audience for best results.

Step Seven: Follow in the Footsteps of an Expert

Who do you admire inside or outside of the marketing industry? Here are some examples of great personal branding from which you can borrow straight from the experts. Take note of how these individuals present themselves and their work.
Darren Hardy:
Neil Patel:

Thursday, 2 July 2020

6 Ways to Communicate Confident Even if You are Nervous



Communication is everything in life and business. In each interaction it is not what you communicate but how you communicate that makes all the difference. Business interactions range from big egos and hot-headed temperaments to people who are too insecure to speak up. Neither creates productive conversations that result in the movement towards greater success. Communication must be respectful to be received well by your counterparts. You must cultivate the emotional control, insight, charisma and courage to voice your ideas and respectfully champion them.

1. Be clear on your views.

It takes confidence to share your ideas in the workplace, especially if your goal is to influence and impress colleagues outside your immediate team, including those who have seniority. To be confident when communicating with your boss, a senior executive or a prospective customer you have to be clear on your views. The more clarity you have going into a conversation the more your ideas will be received with thoughtful interest.
When communicating, never worry about stepping out of line. All that can happen is your viewpoints will be considered and then turned down, so you haven’t gained or lost anything. In finding the courage to communicate, however, you develop more confidence in your opinions then if you had never expressed them. If you believe that your ideas can make a significant contribution, then voice them. It is worth the risk.

2. Be prepared.

You cannot weaken once you go in for the kill and express your ideas or opinions. Get right to the point. Clarity and directness give you power and authority, especially when you're trying to communicate with higher-level executives. State your ideas with bold but not obnoxious clarity.
Never lead with an apology or any type of excuse which shows insecurity. Start your communication with a strong, confident “I” statement backed up with evidence in support of the validity of your ideas or opinions. Evidence or research will help you not to falter because you have reliable information to reference if you are called upon to prove yourself. Each time your view is challenged it gives you an opportunity to reaffirm the validity of your ideas. View these challenges not as rejections, but as welcomed opportunities.

3. Stick to your guns.

Be prepared to stand firm for your ideas whenever necessary. It may be intimidating to stand up to dissenting views, particularly if the opposition is coming from those in higher positions. Keep in mind ideas that are the most worth sharing are the ones likely to be bordering on the edge of controversial. Whenever you present something new, expect to be challenged, then rise to the occasion by citing the evidence and research forming your position.
Show your conviction without being defensive or aggressive, both of which advertise a lack of confidence and undermine the validity of your the idea to the powers that be. When confronted or questioned, first acknowledge the other person’s point of view, then firmly and cordially demonstrate the valid reasons you see things differently.

4. Provoke questioning.

Senior executives value thoughtful input from others. They thrive on ideas which provoke innovative dialogue. They like to be challenged and to challenge back when they share opposing views. This type of dialogue inspires each person to generate and put forth only their best ideas. Whenever you get the opportunity to generate and contribute to a critical thinking conversation, engage in this dynamic with a spirit of cooperation and open-mindedness.
When you are cooperative and open-minded you inspire dialogue that builds solutions. It is best to be involved in the game rather than to stay quiet or allowing yourself to become internally combative. The more cooperative you can be and open to new additions to the ideas you’re presenting, the more interesting you become to those above or below you. It shows great character to bend and be flexible while also sticking strongly to what you believe about your ideas and opinions. You remain approachable yet steady, having the ability to get others to question and ponder more deeply what you bring to the table.

5. Show respect.

People are people. If you approach senior executives with an “underling” disposition your ideas and opinions will not be taken seriously. Your attitude, approach, nonverbal energy and tone of voice reveal everything. Respect yourself first by showing confidence and then always be respectful when sharing your ideas.
There is an unconscious habit in most people to defer to those who have more power but if you defer to them, they will not respect this about you. Do not let your uppers take control of the conversation or let them silence you. Show your respect by only sharing your best ideas with them. Conversely, when you address those less senior to you, show an equal degree of respect. Listen to them carefully, acknowledge their opinions, and build upon their ideas in whatever way you can.

6. Be genuine.

It takes extraordinary courage to be confident in yourself while sharing your ideas, especially if you work on a team where you aren't necessarily seen as the type to voice ideas or opinions. Sometimes that isn't always personal. It may be the culture of the team or company. As you look around at your peers, you may feel there's a normal way of dressing, speaking, looking, and acting and it can be compelling to maintain status quo. Keep in mind, however, great successes never obey the status quo. Further, there's no need to resist corporate culture in your effort to become a more powerful communicator. You can stay in line with what works, still, be bold in who you are and state your opinions and ideas.
Authenticity is a contagious character trait. The more genuine you allow yourself to be regardless of company culture and the more willing you are to put what you think out there, the more successful you will inspire your team to be. Be willing to risk. Have the courage to utilize your spontaneity, creative energy, vigour, and sense of humour. Suppressing those qualities won't serve you, your message, or your company.
In any type of communication your emotions can confuse and derail you. Go into each interaction knowing your emotions cannot be trusted. You may feel shy, insecure and uncertain. Deal with this like a pebble in your shoe. It is uncomfortable but you have to ignore it. These emotions must be overcome for your ideas to be heard, respected and then utilized. You cannot let these lower-level insecurities or any defensiveness be a part of your equation. Go into each interaction with a smile. This makes it appear as if you have it together. Be well-groomed and possess a sense of humour. If you act confident enough, you will become confident enough. Dress the part, play the role and say what you need to say as it if is the absolute truth. This is how you will close every deal and climb the corporate ladder.

SMART - GOAL SETTING

Goals Setting  is essential to living a life with purpose and meaning.  Goals  give our lives direction and focus and help us stay moti...